Negotiating a Special Event Contract
You can no longer rely on a handshake to seal your agreement with a venue for your special event. According to Exhibitor
Magazine, the best way to negotiate a good hospitality deal is to sit down with a facility representative and discuss your
options. You should come prepared with the following information: (more...)
Ten Secrets for Organizing Successful Special Events
For the past four years, I have been teaching a graduate course at Emerson College on Special Events Management. I would
like to offer ten secrets that I share with my classes to help ensure a successful special event. (more...)
Putting the "Special" In Your Special Events
Increasingly, corporations and organizations are learning that special events can play a valuable role in any public relations
program. They can help a company or organization improve its image, create publicity and communicate directly with its target
market. (more...)
Special Events Take Planning
In today’s competitive business market it is necessary to take steps to make people notice you and your company.
Meetings, networking, fundraising, advertising and socializing are all significant factors of a prosperous business. One way to
maximize the potential of these affairs is to plan an “event to remember”. The key to planning a successful special
event is organization. There are several parts of an event that must be coordinated. Every detail is critical to the
outcome. If you are organized throughout the planning, everything will flow smoothly. A simple way to keep track of
all the details is to make a checklist. The following seven categories should be headings for a special events checklist. (more...)
Trade Show Exhibits: Fewer Attendees Mean More Opportunities
When a company wants to cut costs, exhibiting at major industry trade shows is often one of the first budget items that gets the
ax. Initially, this would seem to make sense for 2003. Attendance at 2002 shows across all industries was down compared to 2001,
making for some discouraging scenes. Consider SUPERCOMM 2002, the beleaguered telecom industry’s leading U.S. convention.
According to ABC Expomark, SUPERCOMM’s auditing bureau, overall attendance at the 2002 show was 36,993 – 30 percent less
than the 52,822 who attended the 2001 show. In 2001, 826 media and analysts prowled the floor, compared to only 440 in 2002. (more...)
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