Maximize Your Chances of a Successful Business Interview

Article Topics:

Community Relations
Media Relations
News Releases
Newsletters
Non Profit / Philanthropy
Public Relations Basics
Special Events

Maximize Your Chances of a Successful Business Interview by Creating a PR Fact Sheet
by Jerrilynn B. Thomas

You've been contacted by a reporter who works for one of your local papers for an interview. The paper is on a deadline and wants the interview done today. The reporter starts to ask you questions about your business and you freeze because you are not prepared. A PR fact sheet could have saved you from this embarrassment. Use the information below as a guideline. Modify it to suit your business. Keep your PR fact sheet in a place where it can be accessed instantly. Update it whenever some of the information becomes outdated.

*   Business Name.
*   Type of business.
*   Year business opened.
*   City & state business located in.
*   Is your business located in a special place which is
    newsworthy?
*   Complete mailing address.
*   Business Phone.
*   Fax number.
*   E-mail address.
*   Web address.
*   Web site review.
*   Mission Statement.
*   List of your products & services.
*   Description of each product & service and their cost.
*   Where can your products & services be purchased?
*   What differentiates your business from your competitors?
*   Is the business an Internet, small or home-based business?
*   What need does your business fills?
*   Target market.
*   What makes your business newsworthy?
*   Names of family members.
*   Where were you raised?
*   Your educational background.
*   Life experiences that relate to your starting a business.
*   Your Business/Professional background.
*   Professional affiliations.
*   Charities that your business supports.
*   Mottos & business beliefs.
*   Annual special events you give to promote your business.
*   Information about your newsletter(s).
*   Information about your seminars & workshops.
*   List the articles you have had published and the names of the     publications.
*   Advice you can give to other entrepreneurs.

PR stylist Jerrilynn B. Thomas specializes in upscale PR makeovers on micro-businesswomen whose previous PR strategies produced poor results. Clients can request the High Power, Prestige or Posh PR Makeover. Assistance with throwing a business shower to draw attention to their new business is available. Businesswomen can also request to have a magazine style business profile written to shine the spotlight on their expertise. If you would like a PR makeover to make yourself more newsworthy, contact her at pr@jerrilynnbthomas.com.