Creating Successful Marketing in Seven Steps
Jay Conrad Levinson is the author of the Guerilla Marketing series of books. In his latest, Guerilla Marketing for the New
Millennium, he offers the following seven steps for creating successful marketing. (more...)
Public Relations Is More Than Getting Ink
Most people, including those in the real estate industry, know that public relations firms write press releases and try to get
their clients "ink" in the local paper. Some even know that public relations firms hold lots of parties that they like
to call "special events." But there is a general lack of understanding about what public relations is and how it can
help a firm, and promote a product or even an industry. (more...)
How To Write a How-To Article
The media does not want to receive promotional articles whose sole purpose is to advertise your business. They have ad space
that you can purchase. What they do want from you is an educational and informative article that entertains their audience to
keep them reading their publication. In return for your knowledge, they will let you write a promotional paragraph about
yourself and your business along with your contact information. How-to articles are the easiest to get published. Writing one
requires in-depth knowledge of your audience and organizational writing skills. (more...)
Maximize Your Chances of a Successful Business Interview by Creating a
PR Fact Sheet
You've been contacted by a reporter who works for one of your local papers for an interview. The paper is on a deadline and
wants the interview done today. The reporter starts to ask you questions about your business and you freeze because you are not
prepared. A PR fact sheet could have saved you from this embarrassment. Use the information below as a guideline. Modify it to
suit your business. Keep your PR fact sheet in a place where it can be accessed instantly. Update it whenever some of the
information becomes outdated. (more...)
What is Public Relations?
In the last decade, there has been much malignment of the field of public relations. Much of the criticism comes from the old
stereotype of the circus barker who would say and promise anything so that the public would spend its money in his tent or
sideshow. However, in today's world of fast-paced economic and social change, the need to communicate is becoming more and more
important. (more...)
Communications Evaluations Boost Success
When is it appropriate to consider a communications evaluation and review? Any time your organization has new leadership, makes
a change in its identity or brand, or finds its communications are not helping the organization grow and meet its business or
mission objectives. (more...)
How to Create a Pitch Letter to Get on TV Shows and Radio Shows
Pitch letters are used when you want to get on TV shows and radio shows. They are very different from a media release. (more...)
Business Golf 101
Public relations is about relationships. During the golfing season, a round of golf is the perfect opportunity to build a relationship with someone with whom you will later
do business. (more...)
10 Steps to Successful Networking
“It’s not what you know, it’s who you know.”
This old saying rings true in everything we do, especially in business. Finding contacts is key to the success of your business, and a
great place to meet these contacts is at networking meetings or events. It is not enough just to attend networking gatherings, you need
to know how to network. (more...)
|
