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Six Reasons to Give
by Martin Cohn
If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving
to the community" to your "to do" list? Here are six reasons .....
1. It feels good. Making contributions to the community is personally rewarding. Our values are important to us -
from helping kids to supporting neighborhood cleanup efforts. Charitable contributions enable us to support these values.
2. It's tradition. Local businesses traditionally have been principal
supporters of many community organizations that do good work. Without the support of the local business community, many programs
that serve Needham and Newton's neediest residents would not exist.
3. It builds company morale. Contributing to organizations that are importan t to employees enables Needham and
Newton business owners to promote a more positive work environment and build shared pride in the company's role in the
community. Providing opportunities for employees to contribute, whether
financially or volunteering time, improves morale and helps reduce turnover.
4. It's good for business. Support for local causes is a good way for a business to develop a positive image, reinforce
relationships with customers, and develop closer relationships with community leaders and officials.
5. It's a sign of leadership. Great business leaders are also leaders in the community. A business owner who stands up for a
cause can inspire others to get involved and can create confident optimism.
6. It's good for the community. Studies show that vibrant, healthy
communities have a strong network of charitable and educational
organizations. These are supported by the volunteer time and financial contributions of private citizens and businesses. Private
involvement in the larger community can affect every aspect of a community's vitality, including its economy.
Martin Cohn is president of Cohn Public Relations, a Brattleboro, VT based full service public relations firm. Martin and his
30+ years of public relations experience can be reached by phone at
617-962-3136 or by e-mail at martin@cohnpr.com
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