Six Tips to Writing Successful Letters to the Editor
Letters to the editor can be a great way to express your views on an issue that has importance to you. The letters to the editor page is
one of the most popular and widely-read pages of any newspaper. (more...)
Effective Media Lead Times
I am often asked when a news release should be sent about an upcoming special event. Here is a table that can help you plan your coverage.
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The 12 Laws of Media Relations
How you treat and respond to reporters, editors and analysts can greatly effect how your company is perceived in its
marketplace. The relationship between “you” and “them” is so important it has its own name (media relations), its own
experts (PR pros and firms that specialize in media relations) and its own set of rules. Following are 12 laws of media
relations. (more...)
Writing the Bulletproof Press Release
Press releases are so easy to write that everyone’s writing them. That’s just the problem. Reporters are inundated with
press releases. Some good. Some bad. Some they post by the copy machine so everyone in the newsroom can have a good laugh. (more...)
Winning with the Media
To reach an editor, you either send or call a "pitch" that creates different news angles for the story. It is
important to gear the pitch to answer the questions as to why a story is newsworthy and would be important to the readers of
that particular media outlet. Not every story becomes front page news. (more...)
6 Steps to Using Trade Magazines to Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as
vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade
publications make the information that appears within them even more powerful. (more...)
Media Relations = Media Relationships
Media relations is the art of building relationships of trust and mutual interest with reporters. It’s a step up from
publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters
don’t work for you (or me) - they work for their editors, readers, and viewers. (more...)
Editorial Meetings: Is your Company/Client Ready?
Editors are the key decision-makers on a newspaper, and are not to be approached lightly. The main purpose of an editorial
meeting is to deepen the paper's understanding of the relevance, importance and complexity of a topic with real consequences, so
that the paper will support more coverage of the issue through news articles, columns, or editorials. (more...)
How to Create a Pitch Letter to Get on TV Shows and Radio Shows
Pitch letters are used when you want to get on TV shows and radio shows. They are very different from a media release. (more...)
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